This greatly helps increase the chances that a Since most people seeing the ads will be searching on their mobile phone, Google encourages users to engage with the ads with tap to call and tap for directions buttons. This is especially useful for restaurants and local stores that mainly rely on foot traffic to drive sales.Īnother benefit of Google Maps ads is that the ads also prompt users to take action. Yet on maps ads, the user only has to be in the area for the ad to be triggered. If someone is using Google Maps for directions and they happen to drive past your store, then they’ll see a promoted pin icon that will grab their attention.Ĭompare this to search ads, and a user has to specifically search for something before the ad can be displayed. The first and most obvious benefit is that map ads make your business stand out from the crowd compared to your competitors. However, the chances are that Google Maps ads aren’t the only ad strategy you have in mind, so why should you run Google Maps ads over Google search ads? Well, there are a number of benefits you get with running maps ads that can’t be replicated on search ads.

How Google Maps Ads WorkĪs you can probably see from the screenshots above, running ads on Google Maps is an excellent way to increase your businesses visibility and exposure.

In this article, we’ll be taking a look at how Google Maps works, the different types of local search ads available, and how you can set up your own. If you’re a location-based business such as a restaurant or retail store that relies on foot traffic to generates sales, then local search ads can significantly increase your potential customers overnight. And today, practically any business owner can harness the power of Google maps ads and marketing for their business in just a few simple steps.

With so many people using Google Maps to help them find directions, landmarks, and addresses, it was only a matter of time before Google Ad types for maps were introduced. Released in 2005, Google Maps is now used by more than 1 billion users every single month.įrom helping people find addresses, explore streets, view ariel photography, and keep them up to date with traffic information, it’s easy to see why this simple maps app has become so popular. There’s no doubt that at some point in your life you’ve used Google Maps to help you find an address.

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